The Onda brand is synonymous with value for money. The main product in the range is undoubtedly the toilet tissue, which is the best-selling brand in Romania. Onda products are aimed at the family and the design has recently been revamped with more modern and more attractive graphics.
A recent innovation in the toilet tissue range is Onda Plus, which is embossed and peach-frangranced. The company has high hopes of this product in terms of extending its market still further and increasing sales.
Onda toilet tissue is a fast moving product purchased by a large number of consumers (around 1 in 3 in the medium-low bracket)